The Board of Directors is looking to fill the vacant position of Director of Social Media.
This is a critical, sensitive position with a 3-year commitment that requires certain skills to further the public persona of RFTW with an eye towards attracting new riders. We live and work in a hugely electronic environment, so knowledge and familiarity with computers, social media platforms, video editing and production, etc., is paramount.
The successful candidate will have a background in the use of Microsoft Office products including Word, Excel, and similar tools like Zoom. Knowledge and demonstrated experience in actively participating and posting on a variety of social media platforms, to include Instagram, TikTok, Facebook and others is essential. The successful candidate will need to be closely attuned to the Bylaws and SOPs of RFTW and be willing and able to actively assist the other Directors on multiple social media programs and platforms. Occasional training sessions with route volunteers to ensure an understanding of our social media objectives may be required. Public speaking ability is critically important.
The Director of Social Media is responsible for content continuity across all social media platforms and RFTW social media accounts. This includes producing and creating video reels and written posts, in conjunction with other Directors monitoring various social media accounts for inappropriate content (to include RFTW online forums), and presenting a positive public image intended to attract riders more attuned with using various social media venues. Provides annual and before Run training for route social media coordinators, photographers, videographers, and sit-rep writers to ensure they understand and comply with a positive, mission-focused public presentation representing Run For The Wall in all they do. Works closely with the Director of IT website creator/maintainer to ensure our public presentation is consistent across all venues. May be assigned other duties as determined by the Board or BoD President.
Specifically, the Director of Social Media shall also:
- Attend all Board of Directors meetings.
- Consistently promote the ONE MISSION with four routes concept.
- Prepare an annual budget for presentation and approval at the annual Face-to-Face meeting
- Perform all duties under the guidance of the RFTW President
- Promote RFTW in a positive manner on all social media platforms
- Serve as the Social Media contact for RFTW
- Collaborate with other Directors, when opportunities occur with website, marketing and sales opportunities. Communicating across the directorates is critically important to ensure our social media presence is consistent.
- Maintain a strong, engaged online presence.
- Managing RFTW online social media presence with strategic and operational roles, including content creation, user engagement metrics, and assisting in customer relationship development. While SM helps develop new customer opportunities, the Director of PR is responsible for customer management and relationship development, and the Director of IT is responsible for website and store development and maintenance.
- Must display creativity, empathy, problem-solving, analytical acumen, and a thorough understanding of social media and marketing strategies.
- Must provide a clear mix of definitive skills in marketing, strategy, communication, and an array of community-focused competencies.
- Ensure consistency across all platforms to build a strong, engaged community.
- Responsible for cultivating a positive RFTW image, fostering loyalty, and managing RFTW’s online presence across various social media channels.
- Assigning dedicated social media assistants
Appointment to the BoD places demands on your free time. We meet a minimum of once a month, often twice. There are occasional emergency online meetings with as little as 5 days’ notice. Occasional travel is required with certain travel expenses reimbursed. In July each year the BoD convenes Face to Face meetings where attendance is paramount. Our winter Fact to Face meeting may be in person or via video teleconferencing. We also meet Face to Face each year in Ontario prior to the Run.
The successful candidate will submit a resume outlining their skills relevant to those listed here, along with a brief description of their Run experience, social media experience, and the names of three references we may contact. Veterans are also required to submit an SSAN-redacted copy of their DD-214 that shows Character of Service (type of discharge). Once selected, the successful candidate will also have to submit to a Character & Fitness Examination (CFE), essentially a background check at the Board’s expense. Additionally, the BoD reserves the right to interview candidates for positions on the Board of Directors during the selection process.
Those wishing to apply should submit their package to Secretary@rftw.us no later than 30 August 2024. Questions can be directed to President@rftw.us.
If you want to serve Run for the Wall, this is an excellent opportunity to impact the future of our organization. We look forward to hearing from you!
